3 Tips to Build Your Personal Brand

A lot of us are out here overthinking building our personal brand. As someone who helps others strategically build their brand here are 3 tips for building your personal brand.

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3 Tips to Build Your Personal Brand:

1. Get Clear- What Are Your Values and You Want to Be Known For

Because branding isn’t just how it looks—it’s what people remember about you. Decide and lean in to what you value.

• Decide what are your highest brand values? (ex. authenticity, integrity, joy, bold, vibrant, etc)
• Ask: What are 3 words you want people to associate with you?
  (Ex: bold, strategic, relatable, joyful, real)
• Tip: Keep this in mind before you post anything—does it align?
• Pro move: Use those words to audit your bio, your last few posts, even your email signature. Be clear about you and your brand and let people know what to expect.

💬 “Your brand starts with clarity, not just fancy Canva graphics (although I love me some Canva for helping build your brand) but you need to be clear about your brand first (and sometimes you gain clarity by starting messy- and my clients tell me they gain clarity through my brand storytelling process too). If you don’t know who you are and what you are about, no one else will either.

2. Offer Value- People Trust People Not Logos

• What can you share about and have authority/ expertise? What knowledge do you have that others might not? How can you share some of that to add value to people?
• Is it clear what you do and who you serve? Talk about it, share with content and visuals often.
• Add a bit of personality—your people want to feel like they’re hiring a human, not a robot and hearing your voice and you share your expertise will build trust.
• CTA: Tell them what to do next. (DM you? Click the link? Join your Email List? Book a call?)

💬 If your dream client landed on your profile today, would they connect with you and want to work with YOU? Make it obvious that they want to follow, book, buy from, connect with you.

3. Show up- Show Your Face & Say Something

• If you are wanting people to know and trust you they have to KNOW YOU a bit. You can share- with boundaries of course- but share who you are and what your offer so you are top of mind for your ideal clients.
• Post a simple story or Reel today where you show your face and share something helpful or what it is like to partner with you. (It could be a lesson learned, an “unpopular opinion” in your career field, or a behind-the-scenes of your work or process or client experience.)
• Authenticity > curated perfection when it comes to personal branding. If you are waiting to be perfect to show up you will not do it. Messy action wins. Of course elevated visuals have their place in setting you up as a professional and I CAN HELP but too often I see entrepreneurs not show their face because they are not experts in video editing. Get your message out there and share who you are and who you serve.

💬 You’re not being ‘annoying’ by showing up—we have to get over ourselves! You are showing up and building a business and life you love PLUS you are being memorable and will be top of mind when your ideal client is ready.

Ready to chat about building your brand through strategic visuals? Book a discovery call and let’s chat.