Why do we need brand storytelling?

Thanks Dr. Chris Coetzer of Cary Spotlight Connect podcast. You can listen to our chat here.

Chris shares, “In this vibrant and heart-centered conversation, Dr. Chris Coetzer sits down with Roxanne Engstrom, the creative force behind Hawa Images, to explore the power of visual storytelling for entrepreneurs and business owners.

If you’ve ever felt like your business deserves more than a stiff headshot—or struggled to articulate what makes your brand special—this episode is your guide to stepping into confidence, building trust, and showing up authentically online.

What You’ll Learn in This Episode:

• Your story is your brand. Roxanne explains why people don’t buy services—they buy trust, connection, and solutions to their problems.
• Confidence is a muscle. Showing up authentically through imagery builds more than a portfolio—it builds belief in your mission.
• Who should work with Roxanne? Business owners ready to collaborate, invest in long-term assets, and build authentic, ethical visuals that move their brand forward.
• Who should not? Those seeking a quick, generic headshot or unwilling to engage in a collaborative process.”

Thanks Dr. Chris Coetzer for inviting me to share with your community!