How to Know If It’s Time for a Rebrand

(Spoiler: It’s not just about changing your logo.) We all hit that moment where something just feels… off. Your brand presence on your website no longer feels like you or aligned.
Your work has grown, your offers have shifted, your energy is totally different—but your brand? Bless. She’s still stuck in 2020. Let’s talk about it: If you’ve been wondering whether it’s time for a rebrand, here are a few signs that say: yep, it’s time to shift and evolve.

1. Your visuals don’t match your current vibe.

Let’s start with the most obvious (and the most ignored):
📸 Your photos feel outdated and you don’t look like that anymore.
🎨 Your color palette feels too soft or too bold or too not-you-anymore.
🌐 Your website doesn’t look like the business you’re actually running today.

If your brand visuals were a first impression, would they attract the kind of clients you love working with now (or want to work with)? Or are they still speaking to who you were five years ago?

Visual misalignment is a major sign. It’s not about chasing trends—it’s about brand integrity. Your photos, graphics, and even your Instagram, LinkedIn, etc feed should reflect the energy and intention of your current work.

✨ Tip: Look at your last 3 client projects. Would someone who lands on your website expect that kind of work from what they see? If not, it’s time to update.

Want to see a case study with a before & after? Jamie Engelhardt of Wild & shared how her brand storytelling session helped her with her actual brand clarity for her website design.

2. You’ve been attracting the wrong clients or inquiries are not what you want.

Any of this true of your current inquiries?
🫠 Inquiries ghost you after asking for a discount
😅 Aren’t ready to invest in your product or service or just crickets for inquiries
🧩 Just don’t get what you do or the value and what makes you different in your market

When your brand isn’t speaking clearly to your people, it attracts the wrong ones by default. If you have current clients that sing your praises but not a steady stream of qualified leads coming in it is time. A rebrand is your chance to reclaim the narrative and show up with confidence, clarity, and consistency.

3. You’re ready for more—more alignment, more authority, more ease.

Rebranding isn’t just about looking better on socials.
It’s about feeling like yourself again and showing up as the expert you are.
It’s about attracting dream clients because your brand finally reflects your value and speaks to your ideal clients.
It’s about not cringing when someone asks for your website (seriously- huge sign it is time for a rebrand if you are not excited to give someone your website link).

It’s permission to move into more alignment in your business!

You’re not starting over. You’re leveling up and aligning more.

If reading this has you saying “yep- it me” and low-key making a mental checklist… it’s probably time.

When I had to relaunch my business after moving across the country I felt so discouraged- real talk. I had to even watch my wording; I was saying “restart my business” but the truth is that I was just relaunching in a new market with more skills, more clarity, and more intention. Own that and level up and align more with who you are right now!

A rebrand can be as subtle or as dramatic as you need it to be. But when it’s done intentionally—and supported by strong, strategic visuals—it can change everything. It can be a complete overhaul or just updated visuals on your current website. You can do it and I would love to help you with the visuals to match your elevated brand!

So if you’re ready to stop playing small and start showing up as the expert you are in your field…
let’s make your brand look like it actually belongs to you.

Ready to rebrand and need visuals to match?

More on what Brand Storytelling can do for you here.

Book a free discovery call to start the process. Let’s make sure your brand visuals finally match your business vibe.