How often do you need a Brand Storytelling Session?

Let’s get into it…. short answer….
If you’re building a brand online, you need a brand refresh session once a year.

Longer answer (because nuance matters): your business isn’t static and your visuals shouldn’t be either.

Your brand evolves as you evolve. Your offers shift. Your confidence grows. Your audience and ideal clients can shift. The way you show up online today shouldn’t look the same as it did a year ago and that’s a good thing. I am saying that with my full chest- that is why branding is not a static one time process- it SHOULD EVOLVE because you and your season of life, and business evolves.

My First Brand Storytelling with Jessica Berrios of Beauty Up and then our Refresh Session less than a year later… check out her social media growth and how she is showing more and more as her fabulous self!

Why a yearly brand refresh matters

When you’re consistently showing up online, your photos are doing a LOT of heavy lifting. They are your first impression, your credibility builder, and your silent sales team. Outdated visuals can quietly hold you back even if your work has leveled up. If you are a professional and have outdated images on your socials or website you are doing your business a disservice.

A yearly brand storytelling session gives you:

• Fresh, aligned visuals that reflect who you are now
• Content that supports new offers, messaging, and growth
• Confidence when you show up online (no more cringing at old photos or apologizing every time you give someone your socials or website)
• Visual consistency that builds trust with your audience and ideal clients

Powerful visuals GET YOU PAID!

This is why I love refresh sessions

Some of my favorite work happens when I get to photograph clients again and again. I am serious about building relationships with my clients and I am your hype woman- I follow you, celebrate you and want you to win so when we build a relationship I can see what preforms, what is shifting in your business, and help you show up consistently online in ways that are aligned to YOU! When we’ve already built trust. When I know your story. When we can move faster, go deeper, and create visuals that actually move your brand forward.

That’s why I offer a special brand refresh rate for returning clients.

I believe in ongoing creative partnerships. The kind where we co-create visuals that grow with your business, support your evolution, and make showing up online feel easier and more exciting every year.

So… how often do you need one?

If you’re building a brand online:
✨ Once a year is a great idea– and remember it is a tax write off investment in your business!

It keeps your brand current, confident, and aligned without starting from scratch every time and we can update your Brand Storytelling Guide.

And if you’re someone who values long-term collaboration, creative trust, and visuals that actually do something for your business? You’re exactly who my refresh sessions are for. Brand refresh sessions support new offers, reignite your confidence, and give you the visuals you need to stay consistent without overthinking every post.

Let’s keep telling your story : the evolving and elevated version.