“I make my own life& rules” Jalen’s Brand Session

Jalen Ventrone is the definition of a multi-passionate entrepreneur. I have loved getting to know her and when she booked a storytelling session I was so excited! She is fierce, grounded, and deeply committed to impact. As the founder of Raleigh Waxo, She Thrives 101, and Holistic Harmony, Jalen isn’t just building businesses, she is also building spaces where women feel empowered, educated, and supported. We had a challenge with telling many parts of her story in one session but we were IN IT and Jalen brough the ideas and amazing energy!

“Hey Rox can we do a session that highlights 3 different businesses and also can we include my pup?” LET’S GOOOOOOO!

“I do what I do because I love empowering other women,” Jalen shares. “Whether it’s day-to-day health, wellness, or things we don’t always think about, I want women to feel informed and confident in the choices they make.”

Her work is rooted in a low-tox, holistic lifestyle, and she uses her platforms to inspire women to make small, meaningful shifts that positively impact their health and well-being. In the beauty industry especially, Jalen’s approach goes far beyond aesthetics. For her, beauty is about embodying your highest self, not just looking the part.

Every client experience is designed with intention. Jalen wants her clients to feel calm, cared for, and truly seen like they can exhale the moment they walk in. That energy is felt in everything she creates from a sot on the podcast couch to a seat in her studio getting services to events she hosts to build connection.

“I make my own life and rules,” she says. “The connections are huge. I get to be creative, try new things, have fun, hire my friends and do what I want.”

For her brand storytelling session, the vision was clear. Jalen’s brand is chic, confident, organic, elevated, empowering, and mindful , deeply holistic and low-tox and we focused on elevating that foundation into something empowering, unique, intentional, sexy, and professional. The result is imagery that feels powerful and fabulous- just like Jalen.

This session wasn’t just about photos. It was about capturing the essence of a woman who leads with heart, lives unapologetically, and creates space for other women to thrive.