Brand Storytelling transforms your website: Pantea & Excel Wellbeing Solutions

Pantea Dougani reached out because wanted to ditch the stock look of her website and create a brand that was more true to them and allows potential and current clients to see themselves at Excel Wellbeing Solutions! After partnering what has resulted from the collaboration of her, her web and brand design team, and me is a full brand transformation for Excel Wellbeing Solutions. Pantea Dougani founded Excel Wellbeing Solutions with a profound vision: to integrate accessible, effective wellness programs into everyday workplace environments.

Excel offers a wide range of wellness services designed specifically for workplace environments. Instead of relying on generic stock imagery (which so many corporate wellness brands default to), we documented their real services, real energy, and real moments of impact.

We photographed:

• On-site wellness experiences including therapy dog visits, massage, sound baths, workshops, and fitness classes
• Interactive team sessions
• Collaborative environments
• The balance between productivity and restoration
• The human connection behind their services

The goal wasn’t just “nice photos.”

It was to visually communicate:

• Professionalism
• Approachability
• Energy
• Wellness
• Healing
• Community
• Trust
• Transformation

Because corporate decision-makers don’t just invest in services they invest in confidence, community, and transformation.

And visuals build that confidence instantly.

Check out the old website: all stock imagery except a few headshots.

And this is the new design incorporating their brand storytelling:

Corporate wellness is a growing industry. Which means differentiation matters more than ever.

When a brand relies on stock photos:

• It blends in.
• It feels generic.
• It lacks emotional connection.

But when you see real services in action?
Real facilitators.
Real team engagement.
Real environments.

You build trust before a anyone even hires you. Excel Wellbeing Solutions now has a digital presence that matches the caliber of their work. Their website feels more like wellbeing and personal, like the environments they promise to create: Intentional. Energizing. Balanced.

The Result: A Brand That Feels More Aligned and Converts

This transformation wasn’t just visual. It was strategic.

Now, when corporate teams land on their website, they see:

• The experience.
• The professionalism.
• The outcome.
• The culture.

And they can immediately envision what partnering with Excel would look like for their own workplace. That’s the power of aligning brand photography with thoughtful web design. It moves a business from “we offer services” to “we are the solution.” Stand out and be the OBVIOUS choice.

If you are a brand ready for your visuals and website to finally reflect the level you operate at, let’s connect on a discovery call.

Because your mission deserves more than stock photos and a template site. Check out the Excel Wellbeing Solutions  website and follow their journey!