If you want scroll stopping images DO THIS….

Ready to take your brand photos from “meh” to magnetic? from “ok” to OKRRRRRRRRR? ✨
Here’s the real deal: creating images that connect with your ideal clients isn’t complicated but it does take time, strategy, intention, and leaning into your unique personality. This is why I always say I do not roll up to your shoot and just pull my camera out of my bag- there is so much that goes into our session before you are in front of my lens.
Grab your coffee (or iced coconut latte if you are like me #bougielatte) and let’s talk about it.

1. Know Your Brand Story First

If you don’t know who you are, your audience won’t either. Are you personal and detailed? Are you bold and direct? Warm and approachable? Quirky and creative? Your images should reflect that not a cookie-cutter version of “professional.”

👉 Write down three words that describe your brand. Let those be your guide when planning visuals. My Brand Storytelling process will help us work this out and I will create a custom brand guide with key words based on your brand questionnaire!

2. Speak Their Visual Language

Your images should feel like they were made for your ideal clients because they were. Good branding is about you but not FOR YOU- it is for your ideal clients. Brand storytelling is part visuals and part marketing! A wellness coach might lean into soft colors and chill settings, while a high-energy speaker and life coach thrives with bold tones and movement.

👉 Try this: create a Pinterest mood board with 15-20 images that reflect your vibe and things your ideal clients will connect with. As part of my process I send you a Pinterest bard with ideas and we collab to create ideas for your shoot. This is game changing in actually picturing the type and vibe of imagery we want to create.

3. Tell a Story, Don’t Just Take a Picture

Photos that work don’t just show what you do, they show what it feels like to work with you. Are you a speaker? You need headshots AND images of you leading and speaking. A personal chef needs more than just a food dish photo, she should show herself laughing in the kitchen, prepping dinner for an event. If you work directly with clients face to face I always suggest curated client interaction imagery because it allows your ideal client to SEE what it looks like to work with you.

👉 Not sure how to translate your story into images? That’s my JAM. I create custom brand guides and storylines for every client so your visuals feel aligned and intentional.

4. Pose with Purpose

We are not doing stiff arms-crossed headshots over here. Movement, laughter, and genuine energy always read better.

👉 When we have your session we play music and focus on movement not just stiff poses. I show you everything first and trust me no one looks sillier than me 🙂 If you are worried about where to stand or what to do with your hands I GOT YOU. I have been told many times I am bossy in a good way!

5. Props + Backgrounds Matter

The details set the scene. An accountant might need a sleek laptop and clean, organized desk, while a creative jewelry maker brand feels best with textured, earthy tones and a desk full of possibility.

👉 Every client gets my brand guide and a custom prop list so you never have to guess what to bring. On our planning call we go through this guide and collaborate on ideas and then you are completely prepared before our shoot!

6. Consistency Builds Trust

If your feed looks random, people forget you. If you post the same content over and over again- forgettable. If you are inconsistent people wonder are you really still in business? If your visuals are consistent, people recognize you before they even see your handle. They scroll and know your content before reading he copy. That’s the power of visual branding.

👉 One Brand Storytelling Session =a whole library of on-brand content ready for you to use across your website, socials, and marketing.

7. Work With Someone Who Gets It

DIY can only take you so far. A brand storyteller and photographer helps you look polished and feel like yourself, while making sure your visuals connect with the clients you actually want.

Hey, I’m Roxanne Engstrom 👋—a visual & brand storyteller who helps entrepreneurs show up confidently with images that build authority, attract dream clients, and grow your business in authentic and aligned ways!

Creating images that resonate isn’t about perfection. It’s about intention, alignment, and showing up as the expert you already are. Whether you’re DIY’ing or working with me (I would love to partner: eeeek!!!), keep your ideal clients front and center and let your personality lead and shine.

✨ Your brand is unique and unforgettable. It’s time your images are too.

Let’s connect & book a free discovery call to chat through your brand goals!